Productivity

How To Identify and Tackle Click Fraud

Patricia Post - How To Identify and Tackle Click Fraud

Identifying and tracking examples of click fraud is the first step to eradicating the problem.   Click fraud is an enormous drain on the resources of advertisers operating on a national and international scale, estimated to occupy around 30% of all pay per click advertising spend. With so much at stake, its no wonder the…

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Top Paying Keywords

Patricia Post - Top Paying Keywords

In people’s search for higher incomes from Google AdSense a lot of AdSense publishers are looking to find those keywords that really bring the best income possible. The higher an advertiser pays for a keyword, they more the advertiser receives when they click on a link.   But how can you find such words for…

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Tools for Adsense

Patricia Post - Tools for Adsense

If you’re just boarding on the AdSense train, and looking to find a quick way to make the profits you’ve seen all being pulled of all over the Internet, you might be interested in a couple of tools. These software tools are designed to aid AdSense publishers in getting a better understanding on how traffic…

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The Future of Google Adsense

Patricia Post - The Future of Adsense

There are many ideas springing up concerning what AdSense will look like in the future and how the system will change as opposed to what it is now. Firstly, it’s clear that targeting algorithms will become even better and more powerful then they are now. This has clearly been seen with the Google search engine…

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Disadvantages of Adsense

Patricia Post - The Disadvantages of Adsense

As Adsense becomes the most popular publisher program for Price per Click advertising, flaws and disadvantages still exist. Since its inception advertisers have chosen to advertise in search because they felt that visitors would be less targeted. This is a genuine concern and one that makes perfect sense. If you are visiting a website, and…

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The Advantages of Adsense for Search

Patricia Post - The Advantages of Adsense for Search

Adsense for search provides publishers with the opportunity to provide a search tool through their website. The search tool provides results which contain Adwords adverts, and therefore publishers can generate revenues. The effectiveness of this tool for publishers comes in its functionality for website visitors. Those who have browsed resources on a website may return…

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Text v Graphic on Adsense

Patricia Post - Text v Graphics on Adsense

Google Adsense provides advertisers and publishers with the opportunity to place adverts in both text and graphic format. As advertisers decide to put Adsense into their website over banner advertising, the question still remains. Which is the best for advertisers and which is the best for publishers?   On one hand advertisers may feel that…

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Success on Adsense

Patricia Post - Success on Adsense

As you use Google’s AdSense for more and more time you begin to learn from the mistakes of the past, and you slowly begin to realize which of your actions kept your site from reaching its full potential. But an important part to making a mistake is telling people about it and teaching them how…

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Google Adsense – How To Position Adverts

Patricia Post - Positioning of Adverts

After using AdSense for a while you must have begun to ask yourself if there’s anything you could do to improve your AdSense based earnings. But before you go on experimenting with this and that setup you have to realize a couple of things about positioning.   The first thing you should know is that…

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How Much Money Can Be Made Through Adsense

Patricia Post - How Much Money Can Be Made Through Adsense

If you’re looking at Google’s AdSense program you’re surely asking yourself how much you could make from such a program, and you probably think you can’t make as much as you can from traditional advertising schemes.   Google, of course, keeps a great deal of secrecy regarding how much AdWords advertisers pay per each click…

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